To the traditional: Price. The 7Ps marketing mix is the combination of elements used by a business to enable it to meet the needs and expectations of its customers. Product – Apple Inc has developed various products over a period and they are one of the biggest technology companies ever. The company’s products are available in Apple stores, authorized premium retailers, telecommunications companies, and some selected online platforms. Research design. They are very strong in technology and launching very high tech products and define new categories. In addition to the design aspect, all of the Apple products have some outstanding features. For example, iPhone 8 has world’s most popular camera and the most powerful and smartest chip ever in a smart phone (Apple, 2020). It was extended to add: Physical evidence, People, and Process. Latest additions being Apple watch and music. Place 2.1.4. INTRODUCTION 2. Apple is a premium brand computer that does not attempt to compete on price. Place. Would you like to take a lesson on the marketing mix? We hope the article has helped you explore the marketing mix of Apple. This Prezi covers the seven P's of the marketing mix for the Apple iPhone Create a free website or blog at WordPress.com. August 15, 2018. Product: Mac, iPod, iPhone, iPad, Apple Watch, Apple TV, OS X, iOS watch, OS iLife, iWork, Apple Store, online Apple Store, iTunes Store, iOS App Store, Mac App Store, iBooks Store, iCloud, Apple Music place. Retailers such as Carphone Warehouse, Curry’s PC World and Argos also sell Apple products. 2. Traditionally the marketing mix has been taken to comprise four elements: (product, price, promotion and place). According to Statista (2017) there were 463 Apple stores worldwide in 2015. Marketing Theories – The Marketing Mix – From 4 Ps to 7 Ps. Latest additions being Apple watch and music. Dominos Pizza sells products that are highly differentiated, with various features offered to customers that competitors don’t offer. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. REFERENCES 5. Let’s now look at how Apple uses some of them. The Apple iPhone costs begin at $99. Promotion. With a workforce of 46600 FT employees and 2800 temp staff all over the world and the made the sales of $65 billion in 2010. This is the so-called extended marketing mix. Products. The systems and processes that deliver the product to the customer (software, equipment etc) Physical Evidence. With a premium target, and with the product and promotions to support the targeting, Iphone has a skimming price.It is of higher price as compared to most phones in the market. An element of the physical environment that a customer experiences during the decision making and buying processes (Shopping bags, … A product is some good or service that a company offers in the market. However, in recent years it has become more common to add three new elements to the traditional marketing mix, making a combined 7p’s. Apple has continuously invested resources in research and development to ensure that the iPhone remains as current and as innovative as possible. Packaging: They have wonderful Apple store which are a class apart and gives a customer a total delight. Three Additional P’S 2.2.1. Product: Mac, iPod, iPhone, iPad, Apple Watch, Apple TV, OS X, iOS watch, OS iLife, iWork, Apple Store, online Apple Store, iTunes Store, iOS App Store, Mac App Store, iBooks Store, iCloud, Apple Music place. Promotion 2.2. Read about what made iPhone 11 such a huge success in the global market through this marketing mix including the product’s features, pricing, placement and the promotional strategy Apple employed for the latest iPhone. Place indicates the company activities like distribution channels, logistics, transportation, … The 7Ps of marketing mix. You can use them to display text, links, images, HTML, or a combination of these. Its products are therefore considered to be unique. It invests a huge amount of money in advertising. The 7P Marketing Mix adds: Physical Evidence. He is a lecturer in Management and Marketing. All products have their own life cycle including the growth phase, the maturity phase, and the sales decline phase. (Annual Reports, 2010) The famous brands offered by th… iPhone 11 Pro & Pro Max. Price. Apple’s focus has always been on the products: creating devices that people need, are innovative, and look good. Process. Marketing Mix of Apple analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Apple marketing strategy. He holds an MSc in Tourism & Hospitality from the University of Sunderland. Product: iPhone 11 is the latest in the line of iPhones. Apple Inc (2020) iPhone X, available from https://www.apple.com/uk/ (Accessed 12 September 2020), Statista (2017) Number of Apple stores worldwide from 2005 to 2015, available at: https://www.statista.com/statistics/273480/number-of-apple-stores-worldwide-since-2005/ (Accessed 05 December 2016), Sherman, E. (2013) Apple’s ad budget hits $1 billion, available at: https://www.cbsnews.com/news/apples-ad-budget-hits-1-billion/ (Accessed 10 December 2017), Tankovska, H. (2020) Number of Apple stores in U.S. and Canada 2020, available at: https://www.statista.com/statistics/1041565/number-of-apple-stores-north-america/ (accessed 12 September 2020). The 7P Marketing Mix is nothing but an amplified 4P analysis. Marketing mix of Apple (Apple marketing mix), https://www.statista.com/statistics/1041565/number-of-apple-stores-north-america/, Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy). It uses skimming and preimuim pricing strategies. Change ), This is a text widget, which allows you to add text or HTML to your sidebar.
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