This strategy can be used to increase sales without losing focus on their existing product/services. Not only in the academia but also many organisational managers try to improve the quality and structure of their businesses by implementing ... Airlines business and Non-Airlines business are the two segments in which the company has divided its business. They should make use of the wide market of Asia, which has huge potential for the coming years. British Airways have invested a huge amount on infrastructure, computers and online services. Learn more about Velocys Explore our Altalto project To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! This is going to play a very important role in process change and helps to improve the delivery of all the factors which affects the punctuality. It has been in the market since its establishments in 1995. These resources assist British Airways in achieving a competitive advantage over its competitors. More than 33 million passengers travelled through British Airways in FY2008. British Airways was privatised in 1987 and was merged with British Caledonian. The survey helps to measure the percentage of customers who are going to recommend BA to others. In 2003, British Airways sold Dba, its German subsidiary to a German based low cost airline Verwaltungsgesellschaft. The need to decrease considerable deficit position and resolution of pension’s problem is predominantly acknowledged in BP10. The organization shall avoid these strategies, if found of no profit. VAT Registration No: 842417633. British Airways ‘superbrand’ dominates among businesses and consumers alike Comic Relief targeting new demographics with the return of Red Nose Day Customer experience is a 5-year challenge BA’s restructure puts marketing at the forefront of its business strategy IAG chief executive Willie Walsh: IAG wants to start a major restructuring programme at BA. Our academic experts are ready and waiting to assist with any writing project you may have. In aviation industry, to expand the market, the company needs to make huge investment and it is not realistic to expect return in short term. However the current financial situation of British Airways does not allow the same as they have already invested a huge amount on its current projects and it might prove to be difficult and risky too. Corporate Strategies are termed as the set of steps to make the organizations work in a coordinated manner, with the focus on their needs. Passenger friendly airportsIt is of extreme importance for passengers to feel that their purchasing needs are met. Further, £70 million was the loss before tax for the same period and fuel cost went up by 48.4% to £2,244 million. This strategy starts with the existing customers of the organization. These airlines included: Air Uganda, Precision air, Kenya airways, Rwanda air ... all interested parties which included British Airways and South African Airways pulled out leading to the ... had a higher correction coefficient compared to the FFP (r ¼ 0.325): Airline service quality H4. The organization needs to use low fares strategy to have larger number of customers for the organization. PositiveNegativeINTERNAlStrengthsWeakness•Strong geographical presence at international level•High employee productivity•High Service Quality•Large Airport Presence•Strong operating performance•first-rate new fleet of aircrafts•Use of High end technology•Competitive and quality customer service•Bad performance at key markets in terms of revenue growth•High Debt of the company•Highly Dependent on Fuel•Lack of effective marketing strategyEXTERNAlOpportunityThreats•Growing global tourism industry and an increase in international travellers•Growing air cargo industry•EU-US aviation agreement•Buracratic systems and management poor decision making•Drastic change in technology and customer behaviour•Intense competition from low cost airlines•Increase in fuel cost•Economic slowdown due to credit crunch2.4. The acquisition of Iberia in 2011 has allowed BA to increase its capabilities in the cargo market and dive… In 2007, British Airways started flights from London to New quay in UK and also they announced their intention of their investment in 777-200 ERs which were scheduled for delivery in 2009.In 2006 they also sold their regional operations of BA connect to an European regional airlines Flybe. The organization is found lacking in hedging of fuel prices. BOAC’s main operation was long haul services and British European Airways was established to serve continental European and domestic market. Each week British Airways operated 62 flights from Gatwick and 55 flights from Heathrow. In context of British airways, it has been found that the line managers is mainly responsible for the assessment of the planning and the strategies being developed by the authorities and convey the relevant information to the subordinates about the same. The company has 240 aircrafts in total. BA Strategy: The goal of British Airways is to present better-quality service to its customers, stakeholders and employees alike. As part of its commitment to serving customers the highest quality meals and snacks, British Airways has invested millions to enhance its catering across all cabins. BA has kept a target of 63% customers to be in the category of “extremely likely’ or ‘very likely”. If we see the figure of year 2001, the traditional player, British Airways in the concerned regions was in loss, but the Easy Jet and Ryanair reported operation margins of 9.5% and 26% respectively (The McKinsey Quarterly, 2002 Number 4, Published: 09 October 2002). The suppliers generally have a powerful brand in Airlines industry. Info: 3064 words (12 pages) Essay In case you missed it, British Airways is 100 and is celebrating this monumental birthday in style; proudly flying the Union Jack it is highlighting its credentials as a beloved symbol of British patriotism and aviation excellence. It is the set of strategies within the organization, which separates the successful organization from an unsuccessful one. The then Airline was Indian Airlines. They should be motivated, commitment to the vision, goals and values of the company and should be ready for the change and to serve the customers. Comprehensive plan developed to achieve the Goals•Climate change – British Airways overall strategy is to ensure maximum contributionto their share of global carbon dioxide emission reductions by 2050•Waste – Focus on recycling, reducing, reusing and responsible waste disposal. This survey is been conducted twice a year, one in September, and its shorter version in March. These goals are indeed attainable and the company ... & IT services market. 4.2 Strategy EvaluationSuitabilityThe above recommended strategies will help British Airways to capitalise on the future advantages. BA has an onboard customer survey system called Global Performance Monitor survey, through which BA try to get the feedback on all aspects of the customer’s experience in BA flight. The aim of this report is to enable readers to comprehend strategic review and analysis of British Airways by explaining:•History of British Airways•Current strategic situation•Potential Strategic options•Recommended strategic direction with rationale•Identification of critical success factors•Performance measurement criteriaThe procedure used to compile this report is mainly extensive reading of various text books on corporate strategy, online journal articles and company’s website. Thus, the company had expended its services with greater focus on customer satisfaction with the expectation of higher returns from the market in long run. Their BP10 plan has tried to redefine the promise made to the customers under the headline “BA Basics and Brilliance’. The strategy implementation is effective in case it is undertaken by right kind of employees. WorkplaceBritish Airways aim to provide a work environment that engages, develops, motivates and support their colleagues. For instance, like British Airways have Boeing and Airbus aircrafts, therefore they need to avail the services and maintenance of aircrafts from them. ... business and relates to its customers must be involved and driven by strategy. As for the airline business, the attention should be laid onto the potential market power associated with the airport operators, as the level to which the airports can exploit the market potential is dependent on the characteristics associated with the airports (Starkie, 2002; Gilleen & Niemeier, 2008). Their top competitors include Ryanair Holdings plc, Ryanair, Air France KLM, Virgin Atlantic Airways, Lufthansa etc and many times these airlines provide competitive offers to the customers with very low prices. The value chain lies in the strategies of the organization, which are considered in the table. To recapitulate, we would like to state that for development of the company, the main strategy which they should focus on is to constantly upgrade their systems and innovations. Fourth quarter of 2008 showed a 2.0% lower GDP than fourth quarter of 2007. The cost of changing suppliers proves very high in airlines business. They should strengthen their customer base by constantly upgrading their flight schedules, offering better competitive packages for customers and being competitive with the facilities provided on board so as to attract more customers and thereby creating an opportunity for increasing revenue. II. Their focus has always been on delivering the best service to customers, with its flexible market expansion strategy for branding (Jack, 2010). British Airways is aware of the consequences caused by Trade Unions (August 2004 and August 2005 strike actions). Same month they announced their decision to replace 14 oldest Boeing 737’s with Airbus A319 aircraft, but they were also de-listed from New York Stock Exchange in the same month. In 1939, UK government merged British Airways and Imperial Airways to form British Overseas Airways, which became a state owned company. Invest in growthIn the first year of the plan they campaign to commence a competition for the new long haul aircraft, if the pension’s deficit satisfactorily resolves. The graphical analysis of revenues, number of passengers carried in a year, and the share price is also done in the report for BA, and is compared with its competitor Easy Jet as well. This commitment is not only going to help them deliver a great place to work, rather it will also ensure quality customer service in the industry. Recommended strategic direction with rationaleAfter discussing the current strategy and potential strategic options for British Airways, we would like to further recommend the following strategic directions:Develop opportunitiesBritish Airways should try to continue their business tie-ups in the new market once they regain their financial stability. A range of services to other air lines is also provided by British Airways like airframe maintenance, consultancy services, cargo handling and computer and communication services.
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